Privacy policy
Privacy Policy
Fitrition ("we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices you have.
By using our website (www.fitrition.pk) or placing an order with us, you agree to the practices described in this policy.
1. Information We Collect
We collect information that helps us deliver our products, improve your shopping experience, and communicate with you effectively.
Information You Provide Directly
When you place an order, create an account, subscribe to our newsletter, contact our support team, or interact with our website, you may provide us with:
- Full name
- Email address
- Phone number (including WhatsApp number)
- Delivery address
- Billing address (if different from delivery)
- Order details and preferences
- Customer service correspondence
- Optional information you choose to share, such as health goals or feedback
We do not collect, store, or have access to your full credit or debit card details. Card payments are processed directly through secure third-party payment gateways.
Information Collected Automatically
When you visit our website, certain information is collected automatically through cookies, tracking pixels, and analytics tools:
- Your IP address and approximate location
- Device type, browser, and operating system
- Pages visited, time spent, and click activity
- Referring website or ad source
- Shopping cart and checkout behavior
This data helps us understand how customers use our website so we can improve it.
Information from Third-Party Tools
We use the following tools that may collect information about your visit:
- Google Analytics for website traffic and behavior analysis
- Meta Pixel (Facebook & Instagram) for advertising and conversion tracking
- TikTok Pixel for advertising performance measurement
- Shopify for store operations, order management, and analytics
- Email marketing platforms (such as Mailchimp, Klaviyo, or Shopify Email) for newsletters and promotional messages
- Customer support tools for chat, email, and WhatsApp communication
Each of these tools has its own privacy policy, which we encourage you to review.
2. How We Use Your Information
We use your information to:
- Process and deliver your orders
- Send order confirmations, shipping updates, and delivery notifications
- Respond to your customer service inquiries
- Send promotional emails, SMS, or WhatsApp messages (only if you have opted in)
- Personalize your shopping experience and product recommendations
- Improve our website, products, and customer service
- Detect, prevent, and address fraud or abuse
- Comply with legal obligations
We will never sell your personal information.
3. Marketing Communications
If you have opted in to receive marketing messages, we may contact you via email, SMS, or WhatsApp with:
- New product launches
- Discounts and promotional offers
- Wellness content, recipes, and educational material
You can unsubscribe at any time by:
- Clicking the "unsubscribe" link in any marketing email
- Replying "STOP" to any marketing SMS
- Contacting us at support@fitrition.pk
Unsubscribing from marketing messages does not affect transactional communications related to your orders (such as order confirmations and shipping updates).
4. Cookies and Tracking Technologies
Our website uses cookies, pixels, and similar tracking technologies to provide a smooth browsing experience and to support advertising.
Types of Cookies We Use
- Essential cookies — required for the website to function (cart, checkout, account login)
- Analytics cookies — help us understand how visitors use the site
- Marketing cookies — allow us to show relevant ads on Facebook, Instagram, Google, TikTok, and other platforms
- Preference cookies — remember your settings such as language or location
You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.
For more details, please see our Cookie Policy.
5. How We Share Your Information
We do not sell your personal information. We share it only with trusted partners who help us deliver our products and services:
- Courier partners (PostEx, TCS, Leopards, M&P, and others as needed) — to deliver your orders
- Payment gateways — to process online payments securely
- Shopify — our e-commerce platform provider
- Marketing and analytics platforms — Google, Meta, TikTok, and email service providers
- Customer support tools — to assist you efficiently
We may also disclose your information when legally required, such as in response to a court order, government request, or to protect the rights, safety, or property of Fitrition, our customers, or others.
6. Data Storage and Security
Your information is stored securely on Shopify's servers and the systems of our trusted partners, all of which use industry-standard security measures including SSL encryption.
While we take reasonable steps to protect your data, no method of transmission or storage over the internet is 100% secure. We cannot guarantee absolute security, but we work continuously to safeguard your information.
7. How Long We Keep Your Information
We keep your personal information only as long as necessary to:
- Fulfill the purpose for which it was collected
- Comply with legal, accounting, or reporting obligations
- Resolve disputes and enforce our agreements
When your information is no longer needed, we will securely delete or anonymize it.
8. Your Rights
You have the right to:
- Access the personal information we hold about you
- Correct any inaccurate or outdated information
- Delete your personal information (subject to legal obligations)
- Withdraw consent for marketing communications at any time
- Object to certain types of processing
- Request a copy of your data in a portable format
To exercise any of these rights, contact us at support@fitrition.pk. We will respond within a reasonable timeframe.
9. Children's Privacy
Our products and website are not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately and we will delete it.
For our wellness products, we recommend that anyone under the age of 18 consult a parent or guardian before purchasing or using.
10. Third-Party Links
Our website may contain links to third-party websites, social media platforms, or external services (such as Instagram, TikTok, YouTube, and Facebook). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before sharing any personal information.
11. International Data Transfers
Some of our service providers (such as Shopify, Google, Meta, and TikTok) may store or process data outside of Pakistan. By using our website, you consent to the transfer of your information to these providers, who maintain industry-standard data protection practices.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors.
When we make significant changes, we will notify you by updating the date at the bottom of this policy and, where appropriate, by posting a notice on our website or sending you an email.
We encourage you to review this policy periodically.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your information, please contact us:
📧 Email: support@fitrition.pk 📱 Phone / WhatsApp: +92 328 55 666 73 📍 Address: 401, LDA Avenue, Lahore, Pakistan 🕒 Customer Support Hours: Monday to Saturday, 9:00 AM to 6:00 PM (PKT)
14. Governing Law
This Privacy Policy is governed by the laws of the Islamic Republic of Pakistan. Any disputes relating to this policy will be subject to the exclusive jurisdiction of the courts of Lahore, Pakistan.
This Privacy Policy was last updated on 05-04-2026.
